Article Writing and Marketing

Are Your Articles Bringing People to Your Site?

2007-03-15T21:22:00.000Z

Article writing is popular right now as a way to get backlinks, visitors and buyers to your site. For many people it works brilliantly. For others it appears to be a complete dud.

So what's the difference?

Quality is a major issue. Many people just hack out article after article, hoping one will stick and do well. It's relatively easy and certainly doesn't take as much time as working on quality does, but it just doesn't produce the results. Serious webmasters won't pick up the article, it won't generate any discussion... there just isn't much to recommend with poorly written articles.

However, giving too much information is also a problem. You want to create a need for more information. You can't be so blatant as to end most articles with "To learn more...", but you can use your resource box to point out that your site has the solution or information the reader may now be looking for.

Think of your articles as having two targets. The first is the webmaster who you hope will select your article for use on his or her website or ezine. They're looking for high quality information that will impress their readers. They aren't going to use someone else's sales letter on their website. There isn't anything in it for them.

For the webmaster you want an article that will make them feel good about using it. To get the best webmasters using your articles you need to provide high quality information. Especially good are articles on hot topics but with a fresh twist. You don't want to be saying what everyone else is saying.

For the average readers, quality information is also key. On their end you want to provide just enough information that they want more from you. If you can manage this your articles can go from merely a source of backlinks to a source of visitors and sales.

Sure, all that sounds like a lot of work, and it is. Figuring out the right balance of information and temptation is not easy. You won't benefit as much if you give it all away, after all. However, you're just going to annoy people if you keep saying "I have the secret but I won't tell you yet!"

A simple article formula is to offer a tip or so in the article on the topic of your choice. This should be a solid tip, not just something everyone already knows. Then use your resource box to mention how your website or product is relevant to that tip.

Taking the time to produce quality articles really can make the difference in your article marketing strategies. Stop settling for mere backlinks and start focusing on making articles people will want to read and share. A solid article can do an excellent job as an advertising vehicle and a backlink generator.

Stephanie Foster accepts well written articles at http://www.brightarticles.com/ but finds she declines many as poorly done. You can submit articles for free at her site.

Article Writing for the Terrified

2007-01-17T22:43:00.000Z

Writing and submitting articles is an effective marketing strategy to deliver targeted visitors, increase your rankings and boost sales. However, it is easy to equate article writing with onerous tasks such as writing high school or university essays. The memories of the pain involved in this form of writing can take time to fade away. The good news is that after learning a few simple steps, writing your own articles isn't as hard as it appears.

One of the biggest hurdles most new writers face is finding ideas to write about. The easiest way to begin is to write about things you are interested in and preferably passionate about. You already have knowledge in these areas which can be shared with others. It is easy to under-estimate your own abilities in areas you are experienced in. Talented people are often surprised by the level of questions novices ask (it is important to remember that there is no such thing as a stupid question - only stupid answers).

Once you have decided on a general area, a good way to narrow the topic down is to focus on the problems that people have. Typically, people read articles because they want to be entertained or they want information. Writing entertaining articles is a particular and more difficult skill. However, writing informative articles can be as simple as sharing tips that you have learned. A guiding principle is to expect the readers to be looking for "What's in it for me".

You may already know the common problems that people have in the particular field, but if not, a good source of information is to look at related online forums and note the most common questions asked. If you don't have all the answers a small bit of research can assist. Often the answers are readily available with a Google search which the readers could do themselves. However, you are adding value and convenience by providing a range of answers in a single document.

Most people don't like to read large documents from the Web, so unlike long essays, articles tend to be around 400 words long. If you break the article into an introduction, a small number of sub-headings and a conclusion you may only have to write about 50 words in each section. The sub-headings may be for authoring purposes only, but if they are relevant they can be left in the final article.

The first draft should be for your eyes only. Don't try to produce a final copy as you write. It tends to be much quicker to get your thoughts down and come back to edit later. The final step in the writing process is to proofread your article making sure that the writing flows and would be interesting to the reader. Ask yourself, 'does the article provide information the potential reader is looking for? It can also be helpful to have someone else proofread the article. This is also the time to remove spelling and grammatical errors.

If you still have problems writing you may want to do a search for 'article writing software'. There are many packages around which can make the process easier. Similarly, there are numerous e-books available on the topic and many of them are available for free.

Once you have written your article you may want to add it to your own website as an item that search engines love - a piece of original content. If you add an 'About the Author' section with a link to your website, you can also submit it to article directories. As other websites publish your article you receive another thing that search engines look for, one-way back links. Article submission can be a tedious process, but software and websites that can submit to multiple directories in one go exist to make the job much easier.

After writing your first few articles you will find it is not as daunting as it first appears. You never know, you may even want to offer your services as a freelance writer on the Internet as a way to make some extra income.

How I got 50,000 back links in one month with article marketing

2007-01-16T22:10:00.001Z

I started using articles to market my free advertising forum, TheFreeAdForum.com, about 1 month ago. I used an article submission software to post about 10 articles per day to about 500 article directories. I used Article Post Robot but you might also want to check out Article Marketer which automatically posts your articles to over 1000 article directories.

I created a pen name called "John Ugoshowa" I just made it up. When I started there were no entries for "John Ugoshowa" in Google. Go ahead and type "John Ugoshowa" in Google now. As of writing this there are 54,900 websites linking to John Ugoshowa! I just made the dude up a month ago! Pretty scary when you think of the possibilities actually. All the websites have links back to my free advertising forum. This gives my site traffic plus high search engine rankings. Go ahead and type "free classified ads forum" in Google We are number 1 and 2 in the Google natural listings! Folks, I started this site 6 months ago from nothing!

My site is now rated about 30,000 Alexa and climbing and several hundred people per day join the forum. Traffic is going up and up fast. All I had to do is buy the software and start posting articles. All the 54,900 links are from using this software. Article directories are generally high traffic sites too. So my site now has 1000s of high traffic sites linking to me. You can do the same for your websites.Imagine how this can work for your websites and programs! If you are not using article marketing to promote your website your are missing a huge opportunity for almost free high quality traffic.

You can write your own articles about your subject if you can. You do not have to be a great writer. Just write what you know. You can also purchase what they call PLR articles. These are articles where that are pre written but you have the right to put your own name on them as the author."Private Label Rights" is what PLR stands for. I have personally tested the waters with article marketing and it works big time! I suggest you get started ASAP for your own websites.

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Author Biography:

Matthew Meyer.You are welcome to publish this article in your newsletters and or your websites as long as you have a link back to <a href="http://www.thefreeadforum.com">http://www.thefreeadforum.com . For more information about article marketing see <a href="http://www.quickregister.net/articlemarketing.html">http://www.quickregister.net/articlemarketing.html .

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Article Writing: Why Writers Should Write And Submit To Article Directories

2007-01-01T23:10:00.000Z

Article Writing: Why Writers Should Write And Submit To Article Directories
By Hope Wilbanks

I’ve heard countless “real” writers forcefully and adamantly say that writing for "free" is a NO-NO. Since when? As a beginning writer, I listened to and followed this advice, accepting it as solid gold. Quite frankly, between you and me, it’s a load of bull.

I'm an out of the box writer and I say writing for “free” (love) is a YES-YES. If you've gotten out of the habit of writing, this will prime your pump, so to speak. You'll get those squeaky wheels turning, apply some oil (writing, writing, writing), and before you know it, you'll be rolling along in no time at all.

I’m not advocating that you should write for free forever. What I am saying is that sometimes we tend to forget the joy we once experienced when writing from our hearts.

I believe all writing, whether you’re writing for free (love) or writing for compensation (money), is all good. I also believe you need a good measure of both. If you write for pay, then you know how stressful and strenuous that whole process is—it gets downright overwhelming sometimes. Writing for the sheer love of writing allows you to be creative and write what you are passionate about.

Writers should write and submit to article directories for several reasons:

=> You'll get lots of practice writing

=> You'll set a writing goal and see it come to fruition, which will inspire you to reach higher on your next goal(s)

=> You'll learn how to write an effective bio for your articles

=> Have a website? Your bio will compel and attract new visitors

=> You'll build credibility

=> You'll learn how to write to command a visitor to stop and read

=> FREE ADVERTISING for yourself! (What's better than that??)

=> You'll set yourself up as an "expert" in what you're writing about (build trust)

Hope Wilbanks is co-owner of Out Of The Box Writers, a place where writers can write without being boxed in by writing “rules.” Are you boxed in? Step outside your box: http://groups.google.com/group/outoftheboxwriters

Outsourcing your article writing overseas for your article marketing

2006-12-06T22:49:00.000Z

The content of your site tells a whole lot about your website. They will basically describe what your site is about and also tell people what your site has to offer. Articles and website content makes a whole lot of difference in your site because they can catch the attention of your website visitors and keep them in there.

With good website content you get the benefit of clearly depicting what it is you want to share with people. Also, good content and articles can lead people to your site. With more traffic, you get to earn more from your site making it profitable. A sites success, be it for profit or not, is the number of the flow of traffic in your site.

So how does good content and great articles get you traffic? Well, many search engines rely on the keyword and keyword phrases of a site to put it in their results list. If your content contains a good number of keywords and keywords phrases, it may be chosen to be a part of the top listed sites in the search result pages.

But before you think of just plastering your site with all the keywords and keyword phrases it could hold, search engines also filter out that abuse. You must have good well written articles that incorporate the keywords and keyword phrases properly in their content and articles.

There are many of those who cannot afford the time to write their own website contents and articles. While writing content and articles specifically designed for the internet may take some getting used to and some researching and learning, there are many writers that can be found all over the world who could do it for you.

Many of us do not have the time to learn web content writing and article writing designed for the internet. There are writers who have great experience in doing this and charge only a minimal fee for such work. Writers like this can be regarded as experts in this style of writing and can greatly help your website to get that coveted spot in the search engine rankings.

Other than getting your site in the web results page of search engines, they can also provide your site with meaningful articles and content that can impress your website visitors and entice others to view your site. Every website could use the extra traffic website visitors could invite.

Then there are those who need papers to be done either for their school or office work. Top writers around the world are very knowledgeable and do extreme researching to get a job done right. They are also very adept in many writing styles that are needed to best suit the client’s need.

Many writers around the world charge a minimal fee depending on the type of writing job needed and the number of words needed in the content. Usually, a two hundred fifty worded article would cost from 4 to 8 dollars depending on the writers experience and ability. This is a small price to pay for having a content rich site or for a well researched and written paper.

There are also many sites that can offer you these services with their team of well trained and experienced writers. They offer many writing services to cover any writing needs. A writer can be based anywhere in the world and are guaranteed to offer good contents and articles. Each one are doubly checked, edited and proofread so that you would get your money’s worth.

Finding a good writer or a site that offers these kinds of services is simply done by searching for them in search engines. Type down your keyword or keyword phrase (e.g. Content Writers, Article Writers) and you will see a long list of sites that offer these services.

The top sites would probably be the best since they have done a good job of keeping their content at a high quality to get them high rankings. But you may also want to shop around and read some of their sample work to get an idea of how much it will cost you.

Author Biography:

Matthew Meyer. For more information on affiliate marketing see the affiliate marketing section of TheFreeAdForum.com directory at:

http://www.thefreeadforum.com/infowizards/CAT/Affiliate-Marketing_68_1.html

Why isn't Article Marketing Getting Me the Results I Want?

2006-11-30T19:34:00.001Z

Article marketing is one of the hottest ways to get traffic to your
websites. However not everyone is having success with it.

When a marketing tactic fails to work, it's easy to blame the people
promoting it as the next great way to build your business. Obviously
they don't know what they're talking about...

Or do they?

I run an article site, and one of the biggest problems I see is poor
quality. Too many articles are pounded out as fast as possible without
regard for quality, grammar, punctuation or anything else. Article
marketing is the great golden ticket that will solve a website's
problems, all without serious effort.

Which is a serious line of hooey.

If you aren't making a serious effort with your articles they won't be
picked up by other websites. They may not even be posted on the pickier
article websites, no matter how often you submit. I can tell you that I
delete more articles than I approve, simply because the quality is so
often so very poor.

Another problem is that many articles are nothing more than ads for a
website, and no effort is made to disguise the fact. However, most
people don't want to read ads. They want quality information. If you do
a good job you have a better chance that your articles will be picked up
by more websites.

But what if you feel you're writing good quality and avoiding sounding
like an ad? Why are you failing then? There can be a variety of reasons
for this.

One can be how you're linking within the article. Adding links within
your article is very risky, especially to other pages within your own
website. Save the links to your site for your resource box. But be
careful adding any links within the article text, as webmasters are
often picky about who they link to, and are more reluctant to use an
article with tons of links. Keep in-article links to high quality sites
that are highly relevant.

Your resource box should be kept within reason too. Although many
article sites allow up to 3 links in a resource box, I find most
webmasters prefer two or fewer links. Keep to that rule to maximize your
chances of success.

Submitting to the right directories matters too. Make sure you're
hitting the big ones such as Ezinearticles.com when you submit. If you
prefer you can use a service to submit your articles.

No matter how you submit your articles, keep the category you submit to
relevant. In my directory a submission to an irrelevant category is an
instant deletion. Take the time, do it right.

Even if you've struggled with article submission in the past you can
have success. Make the effort and take the time to submit articles
regularly. Done right your articles will work hard for you.

Stephanie Foster runs the article directory

http://www.brightarticles.com/ and gets pretty picky some days when she
reads through the junk some people submit as articles. But finding ones
where the author made an effort really helps.

Article Marketing Is Equal To Viral Marketing

2006-11-27T22:59:00.000Z

Written by Chris Peterson

Article marketing is a cost-effective method of marketing your Web site
and services, and driving up your search engine ranking in the process.
Studies allege that Article Marketing is 7-10 times more effective
strategy than regular advertising. Writing and submitting your own
articles is equivalent to FREE ADVERTISING on the Web. In general, this
form of marketing is where you write an article about a topic that is
related to your website content, using highly searched keywords in
strtegic places throughout. This is an extremely powerfull form of
advertising for your business and when mastered, can literally help your
business earn money on auto-pilot.

Now that you`ve heard about the Article Marketing Revolution. Your next
step should be to start writing about a niche topic, that your business
website revolves around and a highly searched keyword. Your first entry
into the world of article marketing is mastering the fundamentals, but
remeber that submitting your writtings to the free directories is not a
one time event, but a process. Discover user submitted websites on article
marketing and related content to research just what people are writting
about and what niche topics publishers and webmasters are looking for to
reprint. Then take a look at marketing your affiliate programs, within
your authors resource box at the bottom of your article for addittional
income streams . The true key to good article marketing is to remain
constant and consistent. With the challenges involved with reciprocal link
building, generating incoming links through this method has proven highly
effective.

The viral effect of article marketing is a benefit that I love about this
method of promotion. Viral marketing has its own terms like anything else,
and instead of making you run around the Net trying to find linking
partners,your articles will do that for you day and night, automatically.
Because it's both free and viral, article marketing is obviously the most
cost-effective of all advertising methods on the internet today. The
benefits of utilizing this free resource can be, and very often are,
extreme and immediate. A well-written, useful article will acquire hits
and encourage viral marketing for years to come for your business website.
Not only will the search engines find you through all the links from your
articles, they will reward you with free traffic. Your consistant writing
can also help you gain name recognition as an expert in your field.

By:Chris Peterson
Submit your articles and gain free
exposure at http://www.articlesup.com

How to best use the resource box when article marketing

2006-11-27T00:01:00.001Z

The internet is the information highway, this phrase has been used so may time it should be nominated for the Internet Cliché Award. People that go to the internet are subdivided into groups, but generally, they are out to search information. Whether for gaming, business, fun or anything else the internet has provided us with information that has proved to be very beneficial.

Through the recent years many people have learned the secrets of Search Engine Optimization. More and more sites have seen the effects articles have done for the traffic of their sites. Some have even created sites devoted entirely to providing articles that could be read by their website visitors and have links that could lead to many sites that are related to the topics and subjects of the articles.

For example, the sites may feature many articles about a whole lot of topics. As a website visitor reads the articles they have searched for, they can find at the end of the article a resource box that can be clicked on to link them to the site that has submitted the article. Of course the article would be in relation to the site. Lets say if the article is about rotating the tires, the resource box may lead to a link to a site that sells tires or car parts.

A resource box is what you usually find at the end of an article. They will contain the name of the author, a brief description of the author, a brief description of the sponsoring site and a link. If a reader likes what they read, they would have the tendency to find out where the article came from to read more. The resource bow will be their link to the source of the article and this will entice them to go to the site and do some more reading or research for the subject or topic they are interested in.

But like the article itself, the resource box must also be eye-catching to demand the attention and interest of the reader. While the resource bow encompasses only a small space, providing the right keywords and content for your resource box will provide more prodding for the reader to go to your site.

Now we know what resource boxes are, what are the benefits of having a good resource box? Mainly its driving traffic to your site. Many sites would allow articles to be placed in their sites because they can make use of the articles to fill their pages. They also get affiliation with other sites that can be beneficial for them as well. For the sponsoring site, when you get people to click on your resource box, you generate traffic that can be counted upon as potential customers.

So what would be a good content for your resource box? Basically it is keywords, learning about the proper keywords that people are mainly searching for. There are many tools you can find in the internet that can help you in determining what keywords to use.

Resource boxes can also make use of all the creativity it can get. You only get a small space for your resource box so you better make the most of it. Try to catch the attention of your reader with resource box content that can make them give a second look. Unlike TV ads, you don’t have visual aids to drive your point in. But you do have the power of imagination of a reader. With the right content, you can make them think and intrigued.

Another tip is to use keywords that should be related to your site. Do not mislead your potential website visitors. Build your credibility so that more people would get enticed to visit your site and browse what you have to offer. Make the people click your resource box by providing resource box content that makes a lasting impression. You only get one chance to wow them and hundreds of chances to repulse them.

Never underestimate the power of the resource box. It may be small in size but they will provide a significant aid in driving traffic to your site. A boring resource box will never get a job done. Be fun and creative but at the same time show that you have a great deal to offer, too much to ask for something that couldn’t fit a paragraph? Yes and no, there are many tips and guides that can help you in doing this, the first step is realizing how important a resource box could be in making people click your link and be directed to your site.

Author Biography:

Matthew Meyer. For more information on affiliate marketing see the affiliate marketing section of TheFreeAdForum.com directory at:

http://www.thefreeadforum.com/infowizards/CAT/Affiliate-Marketing_68_1.html

Article Marketing - The Good, The Bad, and The Ugly

2006-11-14T22:55:00.001Z

Article marketing seems to be the latest rage and with good reason. It's by far the best free method of promoting your business and increasing your sales and opt in subscribers.

By submitting your articles to article directories, article announcement lists, and ezine publishers, you accomplish several things.

First, you establish yourself as an expert in your field. Readers are more likely to listen to you if they feel you know what you are talking about.

Second, by attaching a resource box to your article, you are giving the reader a link to your website. If the reader is impressed with your knowledge, they will likely click on your link to see what it is that you are offering.

Third, you increase your search engine page rank by providing a non-reciprocal link to your website. Search engines seem to give extra weight to non-reciprocal links in their page rankings.

But many marketers are not comfortable writing their own articles. They just do not know how to put their thoughts into words. Or worse yet, they do not have any thoughts worth printing.

That is why private label articles are in such high demand these days. There are several of these services available and more seem to be popping up every day.

Therein lies the problem. Depending on how these articles are used, the results can be good, bad, or downright ugly.

The Good: As stated previously, private label articles, when used correctly, can give the non-writer a big advantage over other marketers. They can increase your traffic, sales, and opt in subscribers. That is good.

The Bad: A common mistake made by marketers using private label articles is getting lazy. They simply copy and paste the article and submit it, as is, with no personalization.

At the very least, you should change the title. Most article directories require that your article be approved before they are posted. But do you really think they read every article that comes in? Not likely.

They get dozens, even hundreds of submissions every day, so it's unlikely that your article will actually be read.

But most directory software will automatically search their database for duplicate titles. If the title of your article matches one in their database, yours will be rejected.

So do yourself a favor and at the very least, change the title. It might also be a good idea to change the wording in the first paragraph.

The Ugly: Many marketers load so many links in their article that it becomes one long ad. This will not only get you rejected, but eventually banned if you do it often enough.

A good article contains useful information to the reader whether they buy your products or not. Give them good content and you will increase the chances that they will click your link in the resource box.

Private label articles are a great tool, but do not get lazy!

Using the public domain to get valuable content for your article marketing

2006-11-12T20:50:00.001Z

There are many webmasters that find writing articles for their site to be a very tedious task. Many people who need to write articles also procrastinate as much as they can to delay the amount of writing they need to do. Many people dread writing articles because they find researching for the topic and writing down original materials will be too taxing on them.

You need to have your creative juices flowing and simply downloading an article would be plagiarism or tantamount to stealing, not exactly. Have you ever heard about public domain? These are articles written down by many authors that have declared their works to be public domain, which means anybody can use it for whatever purpose they want.

While most authors would prefer to copyright their work for their rights, there are also a number who doesn’t mind sharing their work. Public domain articles are not owned by anybody and can be used and abused by anyone. The writers have waived their rights to their works and it is out there for the public to make use of.

You can use public domain articles in helping you write your articles. With the public domain articles you can simply edit them to your own style and rewrite them as you please to make it suitable for your needs. All the ideas are there already and its just a matter of finding the write article with the topic or subject you need.

This is probably the easiest way to write articles. You don’t need to scour around the library or the internet for hours for information and start an article from scratch. For webmasters who are looking for articles to fill their site and to generate a high ranking for their website in search engine results, they can just modify the article by infusing keywords and keyword phrases related to their site.

A webmaster or website operator do not risk any chance of getting sued for copyright infringement because they are public domain, once again meaning that anybody can use it. Writing articles by using public domain wont require as much work as writing one from scratch would. You save a lot of time also.

One good factor in using public domain articles for your site or for any project is that you save a lot of money. You dismiss the need to hire experienced and seasoned writers that some website operators use to write their articles. While a single five hundred worded article would only set you down 10 to 15 dollars, this cost will drastically increase when you need hundreds of articles to fill the needs of your site.

For those who needs articles to generate newsletters or an e-zine, public domain articles will be very beneficial. You do not need to count on your contributors or pay writers to write down articles for your newsletter or e-zine. You can fill all the pages without any cost or the worry of being sued and sought after by the writers. You can simply copy the articles and place them on your newsletter and e-zine.

Public domain articles are a virtual untapped resource that many people fail to realize the true value. The power of articles, keywords and keyword phrases have been deemed invaluable these past few years for many internet based businesses and sites that want to rank high in search engine results.

The number of article and content writers have grown significantly due to the rise in the demand for articles. As newer and newer topics and subjects have arisen, there are many demands for new articles to be written. An industry has been formed and this is a worldwide demand.

Public domain articles have given a great alternative for those who are cash strapped as well as do not have the time nor the skills to do their articles for themselves.

Searching for public domain articles is as easy as 1 – 2 – 3. You can search for them in search engines and do searches in many directories for the topic or subject that you need. Read them and simply copy paste them to a word processing program and simply edit them to suit your needs.

Author Biography:

Matthew Meyer. For more information on affiliate marketing see the affiliate marketing section of TheFreeAdForum.com directory at: <a href="http://www.thefreeadforum.com/infowizards/CAT/Affiliate-Marketing_68_1.html">http://www.thefreeadforum.com/infowizards/CAT/Affiliate-Marketing_68_1.html</a>

How To Grow Your List With Article Marketing

2006-11-09T22:21:00.000Z

People believe that building a list in a article marketing is a little difficult. But if you possess the right tools and tactics, obtaining that list is effortless. If you are a new guy in the domain of article marketing, then you have to uncover the basics first. Understand the appropriate ways of writing articles and gather on how you can be read by people by submitting your articles to websites and e-zines. Separately from this, teach yourself on how to attract customers to look in on your website using your articles. Always incorporate links to your site and offer additional knowledge. Once you learn of these things, then you should begin building your list. To help you out, here are certain things that you should learn so you will not have to put much effort and save time and energy.

Offer compact and absorbing information

Article marketing is genuinely worth trying. Though, most business outfits are trying it too and if you are not smart enough to counter them, your articles might not even be read. You can do this by offering compact, educational and compelling articles. Write 'how to' articles or real strategies. Like for instance, if your into an aquarium business, then write something about how to start an aquarium, discuss the necessary essentials and what are the frequent problems that a newbie will come upon. You can even begin a sequence of these articles so your readers will keep coming back.

Wow them with your articles

One of the best things that you can do in order to build your list is to wow people with your ideas and discussions. How to do that' Read! Read the current news about your business, read the news and integrate it to your business. Get the superior information offered not just in the internet but also on your region. The best thing to do this is to talk and deliberate alongside others. You may believe that these things are a misuse of time, but it will give you an edge to your fellow article marketers considering you can deliver new and brilliant ideas. Separately from this, always try and produce discussion amidst enthusiasts. In this way you can discover the things that are important to your customers and put them in your articles. A acceptable way to do this is to begin a forum in your website that discusses specific materials and issues around your business.

Offer subscription

Ask people to subscribe to your free articles. You can do this by making a weekly column or article that deals with the exact subject related to your product. If people are fascinated, they would absolutely subscribe to your articles. The best thing that you can get from this is that you can go straight to the person's inbox and offer them deals. Just be sure that your article is good reading and integrate your product within the article itself.

Free is the key

Offering free knowledge is good, but offering it without even obtaining the e-mail address of your customer is bad. Here's what you have to do when you begin offering free articles. First, offer a basic article that gives a general aspect of the dissimilar articles on your site. And then offer them that by registering to your site, they will get some free new articles. In this way, you get the reader to provide bits of information and you can start dealing with them through their e-mails. Most people who register are genuinely interested in your free articles, so that means they are actually possible customers.

Building your list is not really easy, but nobody can say that it has to be too hard too. Apply the steps noted above, and you can be certain that your list will begin growing. Always bear in mind that article marketing, as the label tells you command pretty good articles to start with. So make certain that you have them and always improve your mentality with new things. After that, remodel your website and apply these advices, and your list will grow without too much effort. These strategies are time savers and stress busters, and they can make certain that you maintain your share of customers.

Learn how to work smarter not harder. Visit Jason Oickle's Internet Marketing Blog at: http://www.jasonoickle.com today!

6 Simple Ways Writing Articles Will Improve Your Link Popular

2006-11-09T22:19:00.000Z

6 Simple Ways Writing Articles Will Improve Your Link Popularity

Written by: Robert Short

New Hampshire Concrete Cutting and Core Drilling

http://www.affordableconcretecutting.net

Article writing and distribution creates free one way incoming

links back to your web site. Link building in this manner

increases your web sites exposure, visitors and you overall

search engine rankings. By using the following techniques you can

dramatically improve your web site traffic in a very short period

of time.

1. Create Viral Content For Your Web Site - Add your own resource

box/byline to your articles and post them on your web site. You

could allow your visitors to publish the articles on their web

site if they also include your resource box and keep your

hyperlink active. This will spread your link around the internet

like a virus and increase your link popularity fast.

2. Submit your articles to free content web sites for other

webmasters to reprint for publishing. When you include your

resource box at the end of the article with your website URL you

will not only get free advertising but you will get a link back

to your site. This will increase your link popularity and cause

your site to rank higher in the search engines.

3. Combine your articles into a free e-book. You can place your

business ad and hyperlinks back to your site in the e-book.

E-book creating software is inexpensive and easy to use. By

giving your e-book away to visitors and allowing them to link to

your site to give it away to their visitors will multiply your

web site traffic, exposure and link popularity.

4. Create an article directory on your web site. People will

visit your web site to get the free information. By allowing them

to reprint your articles with the stipulation that they keep the

resource box and hyperlink active you will increase your link

popularity. Also allow your visitors to place a link on their web

site that links back to your article directory. By providing your

free "instant article directory" to their visitors you will

increase your web site's exposure and receive a percentage of

their visitors as well.

5. Offer other web sites, that are relevant to your own, free

content articles about your area of expertise to post on their

web site. Include your link on all of your content. Your article

should be related to your web site because it will bring you

visitors that are interested in your product or service.

6. Use an article distribution service that distributes articles

to thousands of web sites, newsletters and ezines at one time.

Your article will be published on dozens of web sites almost

immediately. I used this technique with an article distribution

service called http://thephantomwriters.com and got literally

thousands of links from only four articles. Distribute your

articles several times every couple months, and you will increase

your exposure.

As you can clearly see, writing and distributing articles can

have a profound affect on your web site's exposure. There is

absolutely no better or faster way to increase your web site's

exposure, link popularity and search engine rankings.

---------------------------------------------------------------------

Written by: Robert Short

New Hampshire Concrete Cutting and Core Drilling provides

concrete cutting and core drilling services to the contractor

and homeowner in New Hampshire or NH. Visit our website at

http://www.affordableconcretecutting.net for more information

on concrete cutting and core drilling.

--- END ARTICLE ---

Get TEXT or HTML Copy-and-Paste Versions Of This Article at:

http://thePhantomWriters.com/free_content/db/s/6-ways-articles-increase-link-popularity.shtml#get_code

.....................................

TERMS OF REPRINT - Publication Rules

(Last Updated: May 11, 2006)

Our TERMS OF REPRINT are fully enforcable under the terms of:

The Digital Millennium Copyright Act

http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:

.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,

You Must Set All URL's or Mailto Addresses in the body

of the article AND in the Author's Resource Box as

Hyperlinks (clickable links).

* Links must remain in the form that we published them.

Clean links should point to the Author's links without

redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or

Links in the Article or Resource Box. Paragraph breaks

must be retained with articles. You can change where

the paragraph breaks fall, but you cannot eliminate all

paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through

Opt-in Email Only. No Unsolicited Commercial Email.

* You Are Allowed to format the layout of the article for

proper display of the article in your website or in your

ezine, so long as you can maintain the author's interests

within the article.

* You may not use sentences from this article as an input

for any software that steals sentences from others in

order to build an article with software. The copyright on

this article applies to the "WHOLE" article.

*** Author Notification ***

We ask that you notify the author of publication of his

or her work. Robert Short can be reached at:

info@affordableconcretecutting.com

*** Print Publication Reprint Rights ***

If you desire to publish this article in a PRINT

publication, you must contact the author directly

for Print Permission at:

mailto:info@affordableconcretecutting.com

.....................................

If you need help converting this text article for proper

hyperlinked placement in your webpage, please use this

free tool: http://thephantomwriters.com/link-builder.pl

=====================================================================

ABOUT THIS ARTICLE SUBMISSION

http://thePhantomWriters.com is a paid article distribution

service. thePhantomWriters.com and Article-Distribution.com

are owned and operated by Bill Platt of Stillwater, Oklahoma USA.

The content of this article is solely the property

and opinion of its author, Robert Short

http://www.affordableconcretecutting.net

Why Writing Articles Works Like a Traffic Magnet

2006-11-09T22:16:00.000Z

Article Marketing is hot. Every single day webmasters and program owners write and submit thousands of articles on any subject you can think of. The reason for this is that an article is content. And content is king. Before you start to think that this is another SEO technique that may or may not work depending on the current algorithms of the search engines, think about it.

EVERYTHING on the internet is CONTENT.

The internet is a veritable treasure trove of information. Good, bad, valuable or not, the internet is all about providing information to people. That is why smart internet marketers know that people want information from their websites, not just SEO enriched pages of advertising.

The loopholes that search engine optimizers have been trying to use for high ranking in the search engine has created a plethora of sites that boast high keyword ratios, thousands of irrelevant hyperlinks and sometimes even redirection. These redirected websites try to create an optimized web page that the search engines will rank high but actually redirect the viewer to a less search engine friendly site.

Well, the search engines caught on. The websites that were getting the highest placements were not always providing quality information or useful content. In fact, they not only lowered the ranking of these sites. They even removed them from the listings completely.

This sent a shock wave through the internet community and smart marketers realized that there is only one sure way to convince the search engines that they were meant to be at the top: Quality Content. And a quality way to provide content is through articles.

Not only do the search engines love content and articles, but visitors do too. By providing visitors with useful information and relevant links to other sites, they come back again and again! And that is not the only benefit.

Because website owners are now hungry for content, there is a huge market for informative articles that other website owners can use on their sites. By offering information to these sites in exchange for a hyperlink to your website, you get even more exposure, both to search engines AND customers.

So, if you want an easy way to provide content then start writing articles.
Ask yourself what kind of program you are promoting. What niche market does it belong to? What keywords are people searching for in the search engines to find your program?
If you have answered these questions then you are well on your way.
Next, describe the topics of your program. Use your own knowledge. Search for info in the search engines. Explore your hard drive. Maybe you will find an ebook you had forgotten about.

Are you ready to start writing?
The headline determines for a great deal whether someone is going to read your article. How to, Discover, Why, X ways to, are fine starting points.
In the title and first paragraph mention your keyword. Use this keyword a few times in the rest of the article.

Do not advertise in your article! Do not mention links or URLs!
An article is meant to be informative. It is not a sales letter.

And still the main reason why people write articles is to promote something.
Surprise: you have a resource box!
When you submit an article you may (MUST!!) include a resource box. This is your ad!
You have about 5 lines to mention your name, a link to your site and to be creative in order to attract visitors.

Do you see the value of writing articles?

Kurt Naulaerts and Barbara Smith are 2 marketers working closely together. They will be happy to help you on your way to earning a full time income online.
http://www.webtrafficbuilderpro.com/BarbaraSmith.html

How To Profit With Article Marketing

2006-11-05T22:45:00.001Z

Article Marketing is one of the best ways to get targeted traffic to your website. The secrets of a successful campaign can be broken down into these points:

1. The topic of your article

If your article's topic is a hot topic, there should be many webmasters that will use your article as his/her website content. This eventually will increase targeted traffic to your website.

However, if your target readers cannot be reach by an article with hot topics, then you should try to blend hot topics with your own topic.

For example, you are targeting people who are looking for 'Alternative Medicine'. In this case, maybe you could blend 'bankruptcy with alternative medicine' with an article with title like this.

"It doesn't take a bankruptcy to get yourself cured"

Provided, 'bankruptcy' is a hot topic, which is hunted by many webmasters.

It's a pretty plain title, but I just want to show you an easy to understand example.

In this article you could talk about how expensive health care can be, or about how it could lead people to acquiring loan or self-bankruptcy. And then, you can explain about alternative medicine that will not cost you a fortune.

Please bear in mind that many webmasters publish other people's article in order to get revenue from PPC ads. Since the most well-known PPC ads is Google Adsense, then you should test what kind of ads your article shows. In case, of the article above, you want your article to show ads about bankruptcy or loan (which has a high PPC value) instead of alternative medicine.

2. The quality of your article

There are two factors that determine the quality of your article:

a. How much it benefits your readers.

This is related to the content of the article itself. Write something that gives valuable information to your reader.

Bear in mind that if your readers feel that they got valuable information by reading your article, then you've actually pre-sold them. By this time, they are hot enough to get another promotion of whatever products you have.

b. How much it benefits your article's publishers.

This related to what kind of PPC ads your article shows and/or how it can be used as part of SEO. You can increase this quality factor by increasing the condense of high-paying keywords.

3. The quality of article directories where you submit your article

Webmasters usually finds articles at a well-known article directories. Submitting to the right article directories will bring difference to your article marketing campaign.

4. The quantity of article directories where you submit your article

As you submit your article to many articles directories, the chance that your article will be picked up by another webmasters will increase.

Keep in mind all the secrets I have just shared with you when you are conducting your article marketing campaign. The success will follow.

Fidens Felix is an online business expert and the owner of ArticleXplore at http://www.ArticleXplore.com

ArticleXplore is the number one source for hot articles on the internet. It is highly recommended for you to submit your article to this article directory.

Creating outlines for your article marketing campaigns

2006-11-05T22:42:00.001Z

We’ve done it through junior high, it expanded longer through high school, then on college it became chapters. No matter how many times a person have done it, writing articles has proven to be a task many has continuously avoided. Now at a time when writing articles could help your job or work, facing the job at hand can be still faced with unfriendly behavior.

While there are a great number of people who do not have the same attitude in article writing as others, there are still those who would rather walk in piping hot coals than do some article writing. What set other people apart from other towards article writing is that they are prepared and has some methods and procedures in writing articles.

One of the methods you can use to prepare yourself when tasked to write in article is creating an outline first. Creating an outline for all your articles makes you prepared. You have an idea of what to do first and make a plan for your succeeding steps. Being prepared makes the job easier and faster. Being organized will allow for disorientation to be shunned away.

An outline can act as the design or blueprint for your article. This will guide you in creating the introduction, body and conclusion of your article. Here in this point, you can write down some of the ideas and sentences that you feel will look good in your article. This could be some of the focal point that could help make your article creative, interesting and appealing to a reader.

A carefully planned and fully prepared project would guarantee and ensure a problem and worry free procedure that can virtually go without any hassles. Creating an outline for all your articles will get you ready and breeze through writing an article in no time at all. Here I will provide you with some tips and guidelines in how to create an outline for all of your articles.

Do a couple of brainstorming and jot down your brilliant ideas first. Think of some ways to attract the interest of your reader. Designate a time frame where you can write down all the ideas that you can use for your articles. By this time you should have done all your research and information searching. Review and reread your ideas and notes, gain mastery and sufficient familiarity with your topic so that writing them down later own would be easy for you.

The next step is to discover your sub topic and sub titles. As you would provide a first sentence for your article, one that would immediately grab the attention of your reader, you would need some as well for your sub topics. To be concise, you would need to get all the facts that will support and go against your point.

These are the frames or skeleton of your article, now its time to add the flesh and the meat of your article. You will need to connect all your paragraphs and sub topics. This will form the body of your Article. While the introduction will usher in the ideas of your paragraph, you will need a conclusion. The conclusion will wrap up your points and drive in what you are saying in your article.

The outline for your article would also require you to write a draft first. This may take more than one attempt but remember that it is called a draft for a reason. Your outline shall be perfected as each draft is written and this draft is meant for your eyes only so there’s no reason to feel ashamed. As you go on, you will clearly see the bigger picture and write an article that will perfectly suit what is demanded of it.

Reread and reread what you have written down. Always refer to your outline so that you wont drift away from what you had first written down. Its not hard to be caught in the moment and get lost in your writing frenzy. Your outline will help you keep in track. All those hours spent in outlining your article will not go to waste. This will serve as your guide in writing articles. Trust and rely on your outline because this will prove to be a very helpful tool in writing all of your articles.

Author Biography:

Matthew Meyer. For more information on affiliate marketing see the affiliate marketing section of TheFreeAdForum.com directory at:

http://www.thefreeadforum.com/infowizards/CAT/Affiliate-Marketing_68_1.html

Article Writing: Write Attractive Descriptions

2006-11-02T07:05:00.000Z

Well, you have got your E-Zine all set to go and now all you need to do is go around submitting it to directories and forums. Except there's still one thing missing in this formula. Can't figure out what it is? Well, let's look at it this way. You get to your forum or wherever it is you plan to promote your new E-zine and you are about to tell the whole world about it and the following comes out of your mouse.

"Check out my new E-Zine on Bug Collecting at www.your-site-here.com."

How many people do you think are going to be interested enough in your E-Zine to waste their time going there? That's it? That is all you can come up with? Where's the passion? Where is the humor? Where is the creativity? Where is the...Anything?

If you want to get people to your E-Zine then you have to make them WANT to come to your E-Zine. Telling them you have an E-Zine on bug collecting isn't going to cut the mustard.

So what do you do? Well, the sad truth is, nobody can teach creativity. You can teach somebody to play the notes on a piano, but unless they have a feel for the music they're playing, the notes are going to only come out mechanical and uninteresting. However, just because you can't teach somebody to write attractive and creative descriptions, hopefully by being exposed to enough of them, over time, you'll get the hang of it. Let's take our bug collecting E-Zine as an example. Here's a rather attractive and creative way to give people an idea of what they can find there.

"Hey, ever wonder how to bag a butterfly or can a cockroach? Maybe you'll like to bring home a beetle or lasso a ladybug. No problem. My E-Zine on bug collecting will give you a bug's eye view on how to capture just about any kind of crawly creature."

Okay, maybe it's a little corny. But certainly anybody who reads this is going to at least be curious about your E-Zine. At the very least, they're going to be curious about the very strange kind of person behind the making of that E-Zine.

Because we learn better from examples, let's take an E-Zine about something that most Internet marketers are interested in, and that is Internet marketing. Now, let's face it. These are a dime a dozen, so your E-Zine by itself better be something different. Let's do something that most people would love to read. Internet Scams Exposed. Now, with a hot topic like this, probably just saying "Internet Scams Exposed E-Zine" would be enough to get people flocking to it. But imagine if we launched a description like this...

"Want to get back that $97 you wasted on that garbage ebook? Tired of all these "data entry" jobs that are nothing but Google/Clickbank sales? Fed up with getting ripped off time and time again? Then check out my E-Zine 'Internet Scams Exposed' at www.your-title-here.com"

My advice is to simply look at other E-Zine descriptions. Learn to recognize the good ones from the dull ones. Eventually you'll become the creative writer that I could never teach you to be.

PMCezine... Weekly up-to-date powerful strategies to outsmart, out market and outsell even your toughest competition. Learn how to drive traffic to your website and explode your sales. Receive your six free egifts when you subscribe! http://www.profitdot.net/

Why I Love Article Marketing

2006-10-31T23:48:00.000Z

An Internet business ís success heavily relies on the sort of exposure your website receives through Internet traffic. You can achieve this much necessary Internet traffic through paid advertising, pay-per-click advertising (in search engines like Google), web linkages through blogs and plugs in various websites, and article marketing. Article marketing, in my opinion, is actually one of the smartest and most productive strategy you can choose should you opt to employ any of the aforementioned moves. While gaining the top position in search queries in various search engines or getting advertised in major websites also do you good, article marketing just gives you the greater edge you need as you carry on with your Internet business.

What is article marketing? Article marketing, in simple terms, is writing articles about your business, or the field with which your business is concerned and having these articles published in various online magazines, website that provide general information, or even websites of within the same related industry.

What does article marketing achieve for you? Article marketing achieves for you a reputation of expertise. Having yourself published in various websites will give your potential customer an impression that more than just someone selling a product, you are also someone who knows a lot about what you are selling. This sort of impression is important because when your customers believe that you know what youíre selling and you know what youíre talking about, they are bound to believe that you are also selling them the best there is in existence in that field.

This impression of expertise is also very important especially if your potential customer is choosing between you and other alternate providers of that product or service. Your customer, having heard about you in the various informative articles youíve written, will be willing to choose you right away over the next best alternative because of how your reputation precedes you. And this, my friend, is the sort of perception-based advantage youíd want to have over your competitors.

An obvious benefit of article marketing is the fact that by writing these articles to get published in other web magazines, you are actually also creating content pages for your own website.

However, the greater good of article marketing lies in the added profit that will likely result from the various other benefits you stand to derive from article marketing. Article marketing help you in getting a lot of advertising mileage given that you are writing about your product or the field relating to the business you cater to. These articles, once they are already published, will provide you with the option of providing a link to your website. Obviously, if you provide useful information on your article, it is very likely that youíll be providing potential customers access to your website, or encourage people who may not have previously considered. The power of suggestion, coupled with an entire article discussing benefits and useful knowledge, may in turn translate to added profit for you.

Internet traffic will be directed towards your website and the article you wrote when interested customers search for a product you sell or read on related information for which the article is written. This will give you a lot of online hits, because search engines usually rank you higher on the query list when they search for you manually, instead of you providing them your website name and information.

Now how do you make sure that your article gets published, and moreover, that you are published extensively over a huge variety of reputable online magazines and websites?

The best way to assure this sort of coverage is to make sure that your articles are of quality. Think of it this wayótwo articles on the same topic will be differentiated only by the quality of the way either was written. Moreover, meatier content in these articles, which will be characterized by greater research and more specialized information, will also increase the value of your article.

Once you have the basic meat or kernel of an article, donít be afraid to make some revisions in order to create many articles out of the same topic. It will not hurt getting published a huge number of times through various articles that may run within a similar line. You may also try adding in some tips, some lists, and a condensed step-by-step discussion relevant to the topic you are writing about. While having a huge deal of information to offer, a longer article with longer paragraphs has less likelihood of being read than one written in compact, easy-to-read paragraphs and lists.

Daegan Smith is an Expert Internet Network Marketer. "Learn How To
Make $10,717 In Less Than a Week While Quickly And Easily EXPLODING
Your Network Marketing Organization Without EVER Buying a Single
Lead?" http://www.internetmlmsuccess.com
mailto:netmlmsuccess@aweber.com

How To Profit With Article Marketing

2006-10-31T23:46:00.000Z

How Writing Articles Can Increase Your Business

2006-10-29T21:42:00.000Z

Well, for starters, you are reading this right? Many online business owners use article writing as a way to spread the word about their business and their website, and if you aren’t doing so, you are missing out on a lot of potential customers!

In this article, I will show you some very simple yet effective ways to write articles easily to increase traffic to your website.

The first thing you need to do in order to write an effective article is to write about what you know. If you don’t know about the internal combustion engine, you shouldn’t be writing articles about the internal combustion engine. Hopefully, you already know a lot about what you are selling, so that part should fall right into place. For example, if you sell advertising, write articles about advertising: how to advertise effectively, ways to advertise, how not to advertise, how advertising can help you, and so on. You may also write article on other topics you have knowledge about that may not relate to your business. For instance, I have written a lot of articles about cats, housecleaning, and religion, yet these have nothing to do with my business. However, writing articles that are related in some way to your business will only help to attract visitors that are interested in what you sell.

Another thing to keep in mind is where your articles are being published. Are you submitting them to search engines? What about to article directories? Are you publishing them on your website or in newsletters? There are dozens of places you can place your article to get others to read it. Of course, the more places you submit your article, the more chances it will have of being read. Just be careful to make sure who your target audience is. You don’t want to submit your article to a gardening website if your article is about flying airplanes. Not only is the chance that your article will be declined larger than normal, but even if by chance it does get published, people at that site generally won’t care about the topic.

I highly recommend article-publishing services to submit your articles to article directories. The best I have found on the internet is Article Marketer, however there are alternative submission services as well. I also recommend submitting your articles by hand as well, as not all publishing services can cover all the article directories out there, not to mention you will be able to direct your article better as well. Another great place to get your articles seen is to swap or exchange articles with newsletter publishers. If you don’t have a newsletter for your business, you are missing out! (But that is a topic for a whole other article!) And finally, doing a simple Google search for “Submit Your Article” will net a huge amount of places for you to submit your articles.

When you actually go to write the article, here are a few simple tips to get your article noticed:

1. Grab the reader’s attention in the first paragraph. If your article reads like an instruction manual (unless of course, that is what it is), people will get bored quickly.

2. Have a sense of humor. If your article isn’t meant to be humorous, you can always make small quips, or include something offhand in your bio.

3. Speaking of which, always, always, ALWAYS make sure you have a clear, concise, and well-written bio at the bottom of your articles that simply tells a little about you and the URL of your website.

4. Proofread! When you are done writing your article, look it over and make sure it reads easily, fluidly, and contains no grammatical or spelling errors.

Absolutely anyone is capable of writing good articles that can bring in more traffic to their website. With the right knowledge, and the time and effort to do so, effective articles can benefit your business as well as the article directories and places you submit to. If you follow these simple strategies, you will see a marked improvement in your traffic stats.

Stephanie Davies is a 27 year old Missourian with a loving husband and an 8 year old son. She currently owns and operates her own business, Mystickal Incense & More, which sells handmade candles, incense, bath & body products and other handcrafted products at http://www.mystickalincense.com

Benefits of Article Writing: Who Wants My Articles Anyway?

2006-10-29T21:40:00.000Z

When you write and post articles, affiliate marketers can find you - they are always on the lookout for interesting, profitable niche markets. Since you're writing and distributing articles, there's a good chance they will find you. By providing quality content in your articles, they know that you understand your niche, and you've made it profitable.

Understanding the art of effective article content is key. Be sure that what you write is well-researched and easy to read. To get the maximum benefit from all of your articles, be sure to do your keyword research and weave the keyword phrase, or keyword itself, into your article. Always keep the keyword phrase and placement in proper context to the article subject.

You can use the various keyword tools at your disposal to find alternate and complimentary keywords for your articles. People enter search keywords constantly to look for high quality information. They'll find your articles in organic search results.

So, if you've not yet taken advantage of writing articles, develop a series of subjects right now. If you can't write an article off the top of your head, do your research and write the article. There are hundreds of quality article submission and distribution sites. Be sure they accept articles on your subject. Some sites specialize in niche markets, such as technology or marketing.

Here are a few tips to help you find topics to write about that will appeal to an internet niche market.

First, participate in targeted chat rooms or discussion boards. Engage in chat rooms related to your targeted audience. Watch what questions people are asking and ask others what information they're attracted in.

Next, focus on hot topics. Examine what information is being broadcast on TV, news and talk shows. That information is mostly hot topics.

In addition, survey your customers. Investigate your web site visitors or present clients. Ask them what kind of articles they would like to see published on your web site or in your e-zine.

Finally, give them what they want. Constantly check your site's guest books. People sometimes leave questions or comments that would help you generate high readership articles.

You will quickly find that writing and posting articles is not only lucrative from the standpoint of business and personal exposure, but you may even find that it is a way of expressing yourself that you never knew you had. And, if you find you are good at it, you will quickly find that people will come to you via your articles like a magnet, wanting to learn more about what you know. It's all in the wording, right?

Dan Hartshorn is the owner of ArticleCashBox.com.
For free web site content and article submissions
that will yield exposure for your web site, visit:
http://www.ArticleCashBox.com

Writing Articles That Get Read, Remembered And Recommended

2006-10-29T21:39:00.000Z

Writing Articles That Get Read, Remembered And Recommended

Heart Of Business

http://www.heartofbusiness.com/

You already know that writing articles will help your business.

You know they establish you as an expert, as someone with

authority. And they also create a depth of connection and trust

with your customers.

But, maybe you still have a question.

How do you write a great article for your business? (Meaning an

article that someone actually reads, remembers, and recommends.)

Well, now, that's a mighty big subject. Obviously, there are

many ways to do it, so I'll just give you one simple way, so you

have something to jump in with. It involves three things: a

Keyhole, a Drama, and a Stepladder.

First, the Keyhole

When you look through a keyhole, you only get to see a small

piece of what's going on inside. And you see what is directly in

front of the door- what you can't help but trip over when you do

open it.

The problem you face is that you know a whole heck of a lot about

your business- you know the whole room, not just what's visible

through a keyhole. It's probably painful to not give someone as

much as you know.

But, think back- how long did it take you to learn all that you

did? That's right- months or years. So why try to compress your

six months, six years, six decades of experience and knowledge

into a five-minute slot?

For your best potential clients, they are tripping over things

that you can help them with- things that are directly in front of

their doorways. Pick one of your customers, and look through his

keyhole. What's one thing you see directly in front of the door?

Write about that.

For instance, I saw several people in my classes struggling with

article-writing. It was the next step for them to take. So I

wrote this article- but only as much as I needed to fill a

keyhole- just a little bit.

A great article is a refreshing gulp of water- not a firehouse

blasting them over.

Second, engage your reader's physical senses with drama.

A drama is simply an engaging story. For an article, obviously

you don't want a complicated plot. Something as simple as 'what

do you see when you look through a keyhole?' can be a drama. :)

Use this law of Nature: everything exists in everything else.

Meaning use the drama as an analogy to bring an in-body,

immediate understanding, and make your point with interest.

For example, I recently used tailgating when driving a car as a

metaphor for the struggle to be unique in your business. How do

you be uniquely you when you've been learning from/following the

masters in your field? The drama of tailgating, and examples of

when to tailgate and when not to, took an intellectual concept

about uniqueness, and made it engagingly, physically real.

A great article engages your reader's physical senses, because

'sitting in a chair' is more real than 'thinking about

support.'

And third, help your reader climb the Stepladder.

In some ways, the Stepladder is the most important part. So, I'm

going to direct you to read about it in:

Keys to Helping Your Reader Climb Up Beside You

* It may look obvious... but it's out of reach.

Your readers may 'get' the point you are trying to make, but if

they don't have a way to apply it in their life, it won't

really sink in, and they won't get any results.

The do-ability of your article is critical, because someone may

read something and say, "Yah, that's interesting." But it's

when they apply what you are talking about that they get

something more profound. And that creates trust and connection

with you.

And a desire to get more of what you are offering.

Whatever concept you are writing about, break it down into a

step-by-step process. Or identify two or three keys, with

examples, of how Johnny Reader can make it work for him.

* I say again: Make it Doable

I know you are afraid that if you give away your secrets, that

they won't need you anymore. Please hear me with your heart:

it's not true! The more you help people, the more they will

want. Why?

It's taken you months or years to learn the basics of what you

do, and years or decades to master it. Take a moment now and ask

your heart to show you how profound and broad what you know is

compared to your customers. You didn't learn your mastery from a

single article, or even 100 articles.

And your customers won't either. But they will be grateful to

know more about the Keyhole. And when they need to see the rest

of the room? They'll be coming to you.

* There are more ways to core an apple.

There are, of course, other ways to write articles. But this is a

darn good one, and easy enough. I challenge you: write an article

by choosing a Keyhole view of a subject, finding a Dramatic

analogy for it, and then unfolding the Stepladder for your

reader.

Then, feel free to share it with your customers.

My very best to you and your business,

Mark Silver

---------------------------------------------------------------------

Mark Silver is the author of Unveiling the Heart of Your

Business: How Money, Marketing and Sales can Deepen Your

Heart, Heal the World, and Still Add to Your Bottom Line.

He has helped hundreds of small business owners around

the globe succeed in business without losing their

hearts. Get three free chapters of the book online:

http://www.heartofbusiness.com

Writing For Fun And Profit

2006-10-19T22:26:00.000+01:00

Every writer dreams of the day when they can profit from their

writing. While income opportunities abound for writers, each

method has drawbacks.

Newspaper and magazine reporters can make a good living but

their subject matter is often closely regulated and directed.

Corporate writing can be even more lucrative but even more

tightly controlled. Freelance writing offers more freedom but

is also more uncertain. Publishing books is even more

uncertain. So what is a writer to do?

Forget all those old-school writing methods and focus on the

Internet. Don't write for anyone but yourself. You really can

profit from writing only about what interests you. Don't worry

about the market or the editors. Write for yourself. Not only

will it be more fun and rewarding for your soul but for your

checking account as well.

I am going to share an easy (and cheap) 10-step formula that

can help you start your own writing business today, but first I

want to share one important fact.

This is not a get-rich-quick scheme. It will take some time to

earn, perhaps as long as three months to begin turning a

profit, but if you keep working at it you should see your

income grow exponentially each month and you should be able to

count on that income and know what you have to do to increase

it. You will have total control over your income and that is

very powerful.

1. Create a blog account at one of the free blogging sites

available online (we used to use http://Blogger.com but there

are many other good options). This will serve as your Internet

base. It really is the cheapest and easiest way to get online

today. Yes, you could create a free web site at one out of the

many available, but blogs are more attractive to the search

engines. Plus they offer you the ability to personalize it, but

most of your energy will be spent on content which is the king

of the Internet and the real reason you want an Internet

presence.

2. Now sign up for a free ClickBank affiliate account which

will give you immediate access to something to sell.

3. Sign up for a contextual or pay-per-click advertiser such as

Google, Yahoo, Revenue Pilot, or SearchFeed and you'll start

earning from visitors as well as customers.

4. Develop your blog. Make 10 your immediate goal then work

your way up to 25, 50 and 100 and so on. Your entries can be

your opinions, thoughts, or ramblings; poems or short stories;

or articles.

5. Promote your blog through article marketing, link

development and submitting your blog feed. I would suggest your

primarily focus on article marketing as if offers the ability to

not only develop links but also delivers traffic plus as a

writer it is easy for you to create articles or use a selection

of the material you've already created for your blog.

Yes, it really is that simple and while you can later grow by

buying your own domain name (or names) and publishing your blog

on your own site you do not need (and likely should avoid)

investing money in expensive tools

Getting started on the web can be free (as you see above) or

inexpensive if you concentrate on what you really need. The

simple truth is that you don't need a lot of fancy, expensive

tools and programs. In the long run a domain name is a good

investment. A domain name will cost you between $5 and $10 a

year depending on whether you go .com or .info (or one of the

many other options available). You don't need to find a web

host or create a site. Simply point the domain at your blog for

now and continue with the development and promotion of your

blog. The advantage of owning your own domain name is simply

that later when you have the money, time, and knowledge to

develop your web site that domain name will already exist and

have filtered through the search engines. It also offers some

marketing advantages that a free blog cannot.

At some point you may decide you want more flexibility and

control than a free blog can offer and that is when you will

want to run your own site. You can find a good web host for as

little as $5 a month and shouldn't pay more than $20 a month

for a reputable host that offers all the tools and utilities

you might need for your current site--including blog software.

Maybe down the line you'll need to upgrade but by then you'll

know your income and your needs.

Really the only other regular expense that you might consider

to make your Internet business complete would be a mailing list

tool. You can do this for just $20 a month and it will be worth

every penny for sales, customer service, and promotion. But

this is not necessary to start out and you may decide that it

isn't important to your efforts so you can skip it entirely.

Once you have your blog set up and monetized (by offering

ClickBank products, advertising, and/or selling text links)

then you are in a position to begin profiting from your

writing. The way to profit it to increase your traffic so you

need to get serious about your article marketing efforts

because each article you distribute will generate immediate

traffic and create back links for search engine optimization.

Also you need to continue to grow your blog by adding fresh

content regularly. This will create repeat visitors as well as

bring the search engines back again and again. Simply

publishing new articles and new blog entries each week will

increase your traffic. The more articles and entries you create

-- the more traffic you will generate.

Once you have found your rhythm with your existing blog you may

well decide to branch out and create a second blog on a

different or related topic. Now you should be able to work even

faster because you are more experienced but likely more

motivated as well because you can see just how rewarding it can

be to write for fun and profit.

About The Author: Deanna Mascle has been teaching and writing

professionally for more than 20 years. Find more articles about

writing at http://Route60.us

How Writing Articles Can Increase Your Business

2006-10-19T22:16:00.000+01:00

How Can Article Marketing Work for You?

2006-10-19T22:13:00.000+01:00

How Can Article Marketing Work for You?

Part Time Work At Home Opportunities

http://part-time-work-at-home-opportunities.com/

If you are involved in any kind of online business activity you

probably already understand the importance of using articles as a

part of your marketing plan. People use the internet most often

to find information on a particular subject matter. A well

written article should provide that information.

I have a website which I use to publish other peoples articles

with. Since I do not automatically accept all articles to be

published, it requires me to read the steady supply of fresh

articles being constantly written.

For anyone familiar with this website management activity, the

phrase "fresh articles" can be somewhat misleading. It's amazing

how many different articles can say the same thing, offering very

little new perspective.

Article marketing has become so popular that it has spawned a

whole new Private Label Rights industry. Basically this involves

one group of people writing articles which can then be used by a

different group of people as their own article. The original

author's name is not referenced as part of the article

publishing.

While on the surface this seems to be a simple solution for web

site owners looking to use articles for promotion of their

business, the long term affect is that the same ideas are

repeated over and over in slightly different format each time.

Publishers looking to use your material learn to spot this kind

of writing in a "New York Minute" and quickly discard it as

duplicate content.

So, this brings us to the point of this article. How can article

marketing work for you?

1 - Use only original articles for publishing.

Most people would probably rather endure a root canal than write

lots of articles. It also takes time and experience to gather the

material needed for writing an article.

All of us have personalities (some more than others...).

Personalities are kind of like snowflakes - no two are the same.

Our personalities show thru our writing style, making the

information more appealing and interesting. Sometimes this

happens automatically, other times it requires time and effort to

perfect this quality of writing.

Bottom line is that information sells and if you've developed

the ability to generate quality information then you've

developed for yourself a solid asset for business purposes.

Another approach many online business owners have taken is to use

ghost writing services who write unique content for you only. I

have also tried this approach and have learned that high-quality

writing is not inexpensive. You pretty much get what you pay

for.

If you have the financial resources for this kind of quality

writing then use it! Many other large company executives,

politicians and presidents of nations have been doing it this way

for years. Their time is certainly more valuable than sitting

down to craft a well written article.

Do a cost and benefit analysis first. If the profit is still

there and the quality of the articles meets your standards, then

it would seem to be a good business decision in favor of using

ghost writing services.

2 - Experiment with different writing styles.

For most people, quality writing does not just happen overnight.

It takes time and effort. As the saying goes, practice makes

perfect.

Reading some of my first articles, I realize this first hand

(it's still not perfect...). But I think the reason they are

still being published and read by others is that the content was

something I believed in and not something just properly

structured for the search engines.

Writing for the search engines, however, is not something to be

ignored. If you have any experience with running an online

business you understand the importance of this and realize it

cannot be ignored.

Crafting the proper balance between interesting and informative

article content takes time to learn. It requires being flexible

with your writing style and using different formats.

Some information is best communicated with longer paragraphs,

other material with short one-liner paragraphs. Top ten lists or

other similar lists bring clarity to how-to kinds of articles.

Try different formats; see what works best for you.

3 - Measure the effectiveness of your articles.

Most popular article directory sites capture viewing statistics

for the articles you publish. View these statistics periodically

to see what people are more interested in. You may be surprised

what you learn.

Realize that different writing styles affect readership but also

the subject matter of the article also affects viewing

statistics. Some subjects are boring and other subjects have been

written about by many different authors.

If you want to measure the success of using different writing

styles experiment using the same subject area. This will give you

a better indication of whether an article is popular due to the

way you wrote it rather than the subject.

4 - Realize the long term benefits.

For most people quality article writing is not learned overnight.

It takes time and mostly patience.

The rewards however can be many. If you're selling an online

product or service, you now have available a very effective, low

cost method to promote with. Being able to effectively promote on

the internet can make or break your business.

The rewards are also residual. This means simply that published

articles which are interesting, informative and read by others

tend to stay published for many years. If you have a link

pointing back to your site in the resource box, then your

visibility on the internet continues to grow day by day as you

generate quality information.

Master article marketing and make it work for you!

Craig Ritsema operates a successful part time home business and

resides in Michigan, USA. For more details visit his site at:

http://www.part-time-work-at-home-opportunities.com/

Article Writing Tips

2006-06-29T22:01:00.000+01:00

by: Laura Hickey

3 Tips when Writing Articles

Do you love to write articles? Do you want to put those article writing skills to good use? Perhaps you want to see your name published whether it be in a newspaper, magazine, e-zine or other forms of publication. Here's 3 tips to start off your New Year.

1. Brainstorm

Once you've decided what your writing is going to be about, brainstorm. Think of a new angle for your article. For example: If you're writing for your local newspaper about an author, don't necessarily write only the obvious details. Is there something about this author that makes them unique? What is so great about the book they've written, can you tie it with a current news event and or holiday?

2. Removing the Fluff is a Must!

When writing a first draft, it's expected to h ave at least some fluff. Fluff is words, sentences, certain aspects of your article that don't necessarily add to your article. An example would be: “I had no energy. My energy had been sucked out of me” Now that's not the great example, but you get the point. A good way to tell if you ave fluff is to put your article away for a while. Why? Because wen you leave your article for a bit, the next time you look over you'll see aspects of your article popping out. Certain words, facts and excess information that could easily be removed for a smooth flowing article. 3 fast tips that also apply are:

Editing- Proof read your articles and remember to use your spell checker. Grammar and spelling mistakes can easily turn your editor away.
Simple Language Structuring- You may be an expert in your field, but for others reading about your topic for the first time, your content should be simple. Make sure your sentences aren't run-ons. Are you teaching something? Break down aspects of your article into steps. This will ensure your reader understands your topic better.
Be careful of the word “the”- “The” is a common word that sometimes is repeated too many times in the article, causing your article to become repetitious. Use “the” repeatedly if you're trying to make a point.

3. Passion

No, I'm not talking about romance. Passion and excitement in your article. The topic that you choose to write about should excite you. It should be something you enjoy, something you love. If it's a topic you're not truly interested if, it's going to show in your writing. Especially if it's an article that you put together in 5 or so minute. Use words to “pump” up your article, actions, appeal to one's senses if it's about cooking. Have the reader become excited and motivated if it's a teaching article.

About The Author

Laura Hickey is author of Mysterious Chills and Thrills for Kids. Ten Short Stories to Tickle the Imagination.

"Spooky" "Awesome" "Unpredictable"

Isn't it time you entered the world where shadows lurk and each page turn could be your doom...

http://www.laurahickey.com/

Article Writing - How to Use Duplicate Content to Put Your Article Marketing into Orbit

2006-05-03T22:54:00.000+01:00

Article writing and distributing articles is still one of the best ways to increase the web site traffic and search engine ranking for just about any web site. Spend anytime on internet marketing forums though and you will find no shortage of gurus telling you that duplicate content has killed article marketing dead.

Let’s get one thing straight – duplicate content should be a central plank of your article marketing strategy.

Stop. Shock, horror. An article extolling duplicate content – off with his head.

To put a couple of other matters into context – I have no patience for the duplicate content generated by the myriad of auto site generators, article spinners or site scraper software. The sooner that sort of content is removed from the internet the better. Private label rights (PLR) articles have a place in providing useful web site content but have not place in an article marketing strategy.

To see how duplicate content should be used to turbo boost your article marketing an example is in order. I have a web site on Goal Setting – www.goalsetting.jkl.co.uk. Obviously I want to promote that site. Equally obviously I want to use article writing and marketing.

The techniques used in goal setting are really very simple and almost universally applicable. So I write an article called something like “Goal Setting – 5 Techniques That Everyone Should Know”. It’s a good article – fresh, original and packed with good, solid techniques and information.

And it bombs. Very few web sites take it as content. Very little web traffic is generated.

What has gone wrong? There are quite a few reasons. The headline is hardly a benefit laden ‘must read’ for one. But that’s not the biggest issue.

The big problem is that while goal setting may be a universal problem all of us think of ourselves as individuals. Our problems are unique. Anyone who doesn’t understand ‘my’ problem can’t possible be able to help me. So if you want your article to be read you have to show that you understand ‘my’ problem and tell me how your solution solves ‘my unique problem’.

Goal setting is simple and based on a few universal principals. So wholesale changes to the body of the article are not required. What are needed are changes to make it appeal to specific target audiences.

For instance you could change the title to “Goal Setting: 5 Techniques Proven to Transform the Live of Busy Teachers”, or “Goal Setting: 5 Techniques Proven to Transform the Live of Busy students”. Or auto mechanics, accountants, solicitors, chiropractors,…

There really is no end to the possibilities for making this article call out more to specific target markets.

Simply changing the title/headline alone won’t do the trick on its own. You would also need to change the opening paragraphs a little too. How about something like:

“As a busy teacher you don’t need me to tell you how tough it can be to balance the competing demands of students, parents, colleagues, administration and the curriculum. Every day there are fresh demands, new legislation, new subjects to learn. It is a never ending treadmill. Goal Setting has been proven to transform the lives of teachers just like you…”

That becomes:

“As a busy auto mechanic you don’t need me to tell you how tough it can be to balance the competing demands of customers, colleagues, vehicle manufacturers and government red tape. Every day there are fresh demands, new legislation, new subjects to learn. It is a never ending treadmill. Goal Setting has been proven to transform the lives of auto mechanics just like you…”

You get the idea. The interesting thing is that for a 600 word article you will have only changed 20 or 30 words at most. If the search engine gurus are to be believed that will mean all of your articles will get rejected by the duplicate filter monster. Yet this is simply good marketing practice. Every marketer has done exactly this since marketing began. You tailor your basic message or offering to appeal to specific niche markets. Every salesman does it pretty unconsciously.

Give it a try. I guarantee that you will get each article on many more web sites and gather much more traffic than you would with the original article. It doesn’t take long to do either.

All we need is a little common sense among the article directories.

Article Writing and Marketing

Are Your Articles Bringing People to Your Site?

Article Writing for the Terrified

How I got 50,000 back links in one month with article marketing

Article Writing: Why Writers Should Write And Submit To Article Directories

Outsourcing your article writing overseas for your article marketing

Why isn't Article Marketing Getting Me the Results I Want?

Article Marketing Is Equal To Viral Marketing

How to best use the resource box when article marketing

Top 7 Tips for Writing Internet Articles

Article Marketing - The Good, The Bad, and The Ugly

Using the public domain to get valuable content for your article marketing

How To Grow Your List With Article Marketing

6 Simple Ways Writing Articles Will Improve Your Link Popular

Why Writing Articles Works Like a Traffic Magnet

How To Profit With Article Marketing

Creating outlines for your article marketing campaigns

Article Writing: Write Attractive Descriptions

Why I Love Article Marketing

How To Profit With Article Marketing

How Writing Articles Can Increase Your Business

Benefits of Article Writing: Who Wants My Articles Anyway?

Writing Articles That Get Read, Remembered And Recommended

Writing For Fun And Profit

How Writing Articles Can Increase Your Business

How Can Article Marketing Work for You?

Article Writing Tips

Article Writing - How to Use Duplicate Content to Put Your Article Marketing into Orbit